Nielsen-Massey
Nielsen-Massey has been proud to prepare the best pure and natural vanilla products in the world since 1907. Its focus on quality begins with obtaining the pods from its network of trusted suppliers in the best regions of the world for growing vanilla: Madagascar, Mexico, and Tahiti. Your team closely examines each pod to ensure that it meets its strict quality standards. All products are all-natural, kosher, GMO-free, gluten-free and allergen-free. There are also options with organic certification and fair trade.
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Top quality vanilla pods from Madagascar
Nielsen-Massey Vanillas is a family-owned vanilla and flavor extract company based in Waukegan, Illinois, and Leeuwarden, Netherlands.
Founded in 1907.
Initially, the company was then called Massey’s and was focused on the production of fragrances for cleaning products.
A decade later the company moved to Webster Avenue in Chicago to be closer to a transportation hub. Chatfield Nielsen Sr. joined Richard Massey and, under their shared leadership, the company focused on offering a variety of vanillas and flavors to food manufacturers primarily.
In 1954, upon the death of Richard Massey, Nielsen purchased the company from the Massey family. His son Chatfield Jr. joined the company in 1958 and ultimately become vice president in 1963.
That same year, the company was renamed Nielsen-Massey. Chat later succeeded his father as president and focused on making Nielsen-Massey “pure vanilla specialists”— producing only all-natural vanilla products.
The company expanded in the 1990s, first with the plant move to Waukegan and then with the opening of Nielsen-Massey Vanillas International, LLC in Leeuwarden, Netherlands in 1995.
Also in the same year, new vanilla products are produced, starting with Madagascar Bourbon Pure Vanilla Powder in 1995, then with Madagascar Bourbon Pure Vanilla Bean Paste in 1998. In 2005 the company introduced a line of flavor extracts, including almond, chocolate, coffee, orange, and peppermint.
In 2017 the company established an outside board of directors and Kirk Trofholz became CEO. In 2018, it announced No Sugar Added Vanilla Extract and an organic line of flavor extracts.
As one of the first companies to introduce organic and fairtrade vanilla from Madagascar, Nielsen-Massey Vanillas are committed to programs that promote sustainable environmental practices and which enable farmers to earn a successful livelihood in countries where poverty is common.
